GlassSkin
2024
Skin Care
Services
→ Brand Identity
→ Photograpy
→ Social Media
→ Website
Challenge
Glassskin-Korea is a brand that focuses on skin care. Inspired by the beauty and influence of Korean technology, they bring to market a wide range of products tested and approved by experts in the field. "Glass Skin" is not just a concept, but a philosophy of life, an effort to achieve a clean, fresh and healthy appearance of the skin.
Glass Skin Korea is set to make a splash in the Albanian market as a refreshing new brand. The mission may be modest: delivering the epitome of Korean excellence with a sophisticated touch. The name itself speaks volumes, revealing that their products do more than just enhance your skin – they create a silky canvas that mirrors your true beauty.
The core of this brand is centered on healthy skin, well-being, and purity. Through a calm visual language expressed in soft, creamy tones, and supported by imagery that places skin and feminine beauty at the forefront, we have conveyed these values in a direct and authentic way.
With a layout defined by the contrast between generous white space and minimal typography, GlassSkin conveys a sense of purity and positions itself as a high-quality, natural, and healthy brand, speaking directly to the audience it targets.
With a clear and well-defined brief, every brand application was developed with confidence and clarity. Visuals predominantly focus on product application, keeping text to a minimum and allowing imagery to lead. Text is used more prominently only when communicating offers or key information, where typography takes precedence and imagery becomes secondary. The visuals remain soft and warm, reinforcing a sense of approachability and care.
The logo application is clear and highly legible across all surfaces. By eliminating the use of color, we established a strong black-and-white contrast that delivers a consistent premium feel in every application. This approach ensures the visual identity remains clean, cohesive, and instantly recognizable.
The photography highlights skin details in an artistic and sensory way. Models are portrayed in moments of calm, relaxation, or everyday activities, often under the presence of product application or the product itself within home environments. This approach helps bring the audience closer by showcasing real, relatable results while increasing engagement and interaction across social platforms.
Photography plays a key role in the GlassSkin brand. By showcasing the product through close-up shots, we enhance credibility and place greater emphasis on the product itself, while consistently maintaining a refined photographic style and high visual quality.
Every graphic element, image, color palette, and typographic choice was applied with the goal of building a website layout that communicates the same visual language found across social media and all other digital or print touchpoints. In this project, we covered every stage of brand identity creation, developing it from the ground up.
In this project, we placed strong emphasis on photography, carefully refining every detail. By connecting natural elements with the product, we created conceptual and artistic imagery that goes beyond the ordinary. This approach elevates brand perception through photography, embracing the universal appeal of beauty—because beauty resonates with everyone.
GlassSkin was a project that gave us the freedom to showcase our capabilities across all the disciplines we cover. Through close collaboration with artists and models, we demonstrated professionalism and a clear vision of what can be achieved when creativity and a shared desire to produce meaningful work bring everyone together.