Challenge
For the Versilia Horse Show logo, our challenge was to combine two key ideas: the high level of the sport and the beauty of the natural location by the sea. The event brings together top riders, horse lovers, and people who care about nature. We needed a design that reflected both the elegance of horse jumping and the unique spirit of Versilia.
This is one of the largest competitions ever organized in Lido di Camaiore, making it not only a prestigious sporting event but also a celebration of the region’s harmony between sport, style, and the sea.
Solution
Each of us consciously or not is the result of actions we do in life. So, we reflect what we love more or what represents us. Also, nature returns this care to us directly or indirectly. We love nature, because we are part of it. Reflection in the water (Versilia coast), Reflection of thoughts or actions.
Versilia Horse Show presented by Giorgio Armani
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