Gift by Anida
2025
Giveaway
Services
→ Brand Identity
→ Positioning
→ Content creation
→ Advertising
Challenge
Founded in 2019, Gift by Anida quickly grew into one of the most engaging giveaway platforms in Albania. With every giveaway, thousands of participants were drawn in, each one hoping to be the lucky winner of prizes that felt exciting, generous, and aspirational.
However, as the community expanded, the brand needed more than popularity.
It needed a clear identity, a recognizable voice, and a strong emotional hook that could transform simple giveaways into a memorable brand experience, one that people could instantly feel and relate to.
The challenge was to move beyond giveaways as a mechanic, and elevate Gift by Anida into a brand that represents hope, excitement, and possibility.
In this project, we were asked to create a coherent rebrand centered around a strong, identifiable icon, designed primarily for social media, where the brand’s audience lives.
The icon is inspired by Anida herself. Her hair became the visual starting point, referencing the origin of the brand: the very first giveaway she created to promote her own shop. From that moment, the idea of giveaways was born.
By merging the flowing movement of her hair with the ribbon of a gift, we created a distinctive and iconic symbol, now instantly recognizable and strongly associated with Gift by Anida.
“Get Lucky” became the core idea behind the new brand identity. More than a slogan, Get Lucky captures the very essence of Gift by Anida, the moment when an ordinary day can suddenly turn into something extraordinary. Every interaction with the brand is designed to spark anticipation, the feeling that today might be your day.
Thanks to the visual elements that define the brand, Gift by Anida has strengthened its identity and become instantly recognizable.
We chose a strong black-and-white contrast, bold, striking, and highly engaging, perfect for a time when we are constantly overloaded with information. To cut through the noise, we introduced a hypnotic pattern designed to capture attention within the very first millisecond of sight.
The result is a visual language that doesn’t ask for attention, it commands it.
By combining the graphic elements with the message and tagline “Get Lucky,” we achieved a communication style that is direct, fast, unique, and instantly recognizable across every outdoor and screen-based application.
Every application strictly follows the brand guidelines, a strategy defined from the very beginning to build a solid brand, one designed to stand the test of time and remain present across every space. Gift by Anida becomes part of the urban landscape, carrying its energy far beyond social media.
By maintaining a direct, minimal, and clean communication style, never invasive, yet instantly recognizable, to deliver clear messages and strong visuals that create immediate engagement, making every post feel like a chance to Get Lucky.
A playful side of the brand comes to life. Through bold colors, expressive typography, and sticker-style messages, Gift by Anida shows its lighter, more dynamic personality. This flexible visual language allows the brand to stay fun and approachable, without losing clarity or recognition, turning every surface into a space for interaction, surprise, and a little bit of luck.
We began this project at an early stage of Gift by Anida’s activity, with a clear goal: to elevate and refine the brand by removing excessive communication and visual clutter. Our intervention went beyond design, extending into styling choices and the art direction of on-location video production.
This project was not seen merely as a collaboration, but as a shared journey, one that reflects what can be achieved when vision and trust come together.
