Challenge

OMAA is a premium food brand under EVEREST IE, a company founded in 1995 and well-established in the Albanian market. Since 2017, EVEREST IE has expanded into the food sector as the exclusive distributor of renowned international brands such as TADIM.

Built on core values such as quality, freshness, innovation, premium standards, certification, and affordability, OMAA aims to deliver high-quality food products to the Albanian and regional market.

Solution

Our work encompassed the full brand development process starting with namingthe brand. The name OMAA draws inspiration from a familiar and heartfelt moment in Albanian culture: the affectionate call a child makes to their mother when seeking comfort, support, or attention. This warm, simple, and emotionally resonant sound became the foundation of a brand designed to feel caring, trustworthy, and close to home.

We then developed the entire visual identity and packaging system, focusing on a clean, modern aesthetic that communicates freshness, reliability, and a strong premium positioning. The design balances clarity with emotional warmth, supporting the brand’s mission to become a natural part of everyday life.

OMAA aims to bring taste, dedication, and confidence to every product, a brand that feels familiar, authentic, and present at the family table.