Mektrin
2025
Auto dealership
Challenge
After 20 years of success in the market, Mektrin needs no introduction in Albanian market. For those who still don’t know, if there are any, this Albanian brand was created with passion, inspired by the names of the owner Megi and Kethrin, and is now synonymous with excellence in the automotive and marine industry.
From a name that was once known as Mektrin Motors, today Mektrin is a powerful dealership that brings prestigious brands such as Volvo, Renault, Kia, Jaguar, Land Rover, as well as marine vehicles for those seeking freedom beyond the roads.
Now, Mektrin needs no further explanation. The word ‘Motors’ belongs to the past – the future is simply Mektrin.
Services
→ Brand Identity
→ Positioning
We can accompany this transformation with powerful visuals, sounds that reflect the performance and emotion of the cars, as well as a communication that embodies what Mektrin represents: Leader, innovator, indispensable.
Into Drive
In a world where every car brand tells a unique story, Mektrin is the bridge that connects you to the vehicle of your dreams. Whether it’s the elegance of Jaguar, the inspired mobility of Kia, the promise of safety from Volvo, or the pursuit of excellence embodied by the strong brands, we bring these visions closer to you.
Mektrin. Into Drive is not just a slogan, it’s a philosophy. It’s the encouragement to enter a world of possibilities, where every journey begins with an informed, safe and secure choice.
We understand that choosing a car is more than just a purchase, it’s a reflection of your lifestyle, aspirations and journey. That’s why we offer an exceptional selection, featuring not only the latest models from prestigious brands like Land Rover, Jaguar, Kia and Volvo, but also high-quality cars owned by legendary names like Volkswagen, Ford, and Toyota.
The Mektrin rebranding was carried out by preserving the existing elements, refining them, and reinterpreting them through a more modern, contemporary approach. Special care was taken to ensure that the Mektrin brand stands confidently alongside leading automotive industry brands, while maintaining the sharpness, minimalism, and elegance it truly deserves.
Its application is minimal and understated, avoiding unnecessary noise and allowing the environment and the elegance of modern vehicles to speak for themselves. Mektrin acts as a signature that guarantees the quality, experience, and service of the brands it represents. Confident and quiet, Mektrin communicates more by saying less.
Red is a colour of ignition, fire, and adrenaline, wherever intensity and emotion are present, it belongs. Even when the Mektrin signature is not explicitly present, the use of red ensures the brand’s presence across applications such as events and showrooms, preserving the energy and recognisability of the Mektrin identity.
Mektrin is designed to withstand time and technological evolution, remaining adaptable across all digital and print applications. It is easily recognizable and legible thanks to its icon, which can also function independently, supported by its simplicity and clean, minimal lines.
What we aimed to achieve was the perception of a brand focused on experience rather than car sales, innovative in its approach, bringing the latest technology with precision in service, shaped by years of expertise.
Not only speed, but comfort and technology define Mektrin. An icon we translated into this project with full confidence, trusting a brand that has proven its value through years of experience in the market.
