Challenge

Waff is a new brand launching in Tirana, dedicated to delivering the authentic taste of Belgian waffles with a unique blend of style and flavors. It aims to create a vibrant space where people can gather and savor these delectable treats in good company, right in the heart of Tirana.

Solution

Sweet Street encapsulates the essence of the brand by highlighting the delicious, sweet treats available at Waff, while also nodding to the urban, street-style vibe that characterizes the shop. Directly appeals to the youthful, energic spirit of the new era. A destination where people can enjoy and engage with community of millenias. A place that makes you feel young regardless of generation or age.